What is App Store Optimization (ASO)?

What is App Store Optimization (ASO)?

Mobile applications are a diverse field of study that has developed into an actual profession. The success of businesses through mobile apps is the reason that almost every individual has a business for his/her business. However, with over 3 million apps available on the market, getting recognition for your application is pretty hard. This is where App Store Optimization (ASO) comes in.


The easiest way to understand the concept of ASO is to think it as SEO, but only for Smartphone applications. All you have to do is incorporate certain materials into your application which will put it on the top of an App Store.


Why is ASO Necessary?

According to a few sources, almost 70% of the apps are recognized through App Store Searches. The story ends pretty much right then and there. If you’re not using App Store Optimization to boost your sales, then you’re missing out on a huge number of sales. Moreover, you can be certain that the lack of ASO in your apps can prove out to be your kryptonite.

How ASO Works?

As we have already said that ASO is pretty much the same as SEO, but on the same time, it is a different thing entirely. It does incorporates things like using keywords that make your app search relevant, a catchy name that makes your detect a little bit of humour, yet understand that you mean business and an icon to go with it. Yet, at the very same time it incorporates so many little details that all work in harmony to ensure that your app steals the spotlight.

Whether it is using an app description filled with amazing with eye catching screenshots of the app that truly capture the essence of the app, a sequence of works that makes your app stand out from the rest or a professionally designed icon that becomes the identity of your app. You need a little bit of everything to achieve the perfect balance of awesomeness.

The Bottom Line

All in all, at the end it is safe to say that if you’re a business and have a mobile app in your arsenal, then you are already one step ahead of your competitors on the way to the top. Add to it something like App Store Optimization that could certify your success in the grand scheme of things, then you are all set and ready to go.


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